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CRM

3 key steps to digital transformation with CRM

By David Kohar When it comes to evolution, you don’t want your business to be left behind. Digital transformation is already disrupting most industries and companies. Those who are out in front leveraging new strategies and tactics to improve customer acquisition, retention and loyalty will be the big winners. Those organisations that keep doing it the […]
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Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

January 20, 2021By Michael Vickers, executive director, Summit Learning Systems According to Robin Dunbar, a professor of evolutionary psychology at Oxford, humans cannot maintain more than 150 friendships, and five close friendships, at any given time. The problem lies with the hardwired limitations of brain size, attention span, and the amount of time needed to nurture close relationships (particularly in the middle of […]
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CRM’s Critical Role in Successful Digital Transformation

March 2, 2020 By Barton Goldenberg, president, ISM It’s no surprise most companies struggle with their digital transformation efforts. Eighty-five percent of all digital transformation initiatives fail to deliver the expected results. Having completed many digital transformation assessments for ISM’s global clients, I’m confident of this: A sound CRM strategy and implementation must be at the […]
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Your Customers want authentic connections. Is your CRM strategy creating them?

ACCORDING to Robin Dunbar, a professor of evolutionary psychology at Oxford, humans cannot maintain more than 150 friendships, and five close friendships, at any given time. The problem lies with the hardwired limitations of brain size, attention span, and the amount of time needed to nurture close relationships (particularly in the middle of a pandemic). Using phone data from 35 million users […]
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