Your Customers want authentic connections. Is your CRM strategy creating them?
ACCORDING to Robin Dunbar, a professor of evolutionary psychology at Oxford, humans cannot maintain more than 150 friendships, and five close friendships, at any given time. The problem lies with the hardwired limitations of brain size, attention span, and the amount of time needed to nurture close relationships (particularly in the middle of a pandemic). Using phone data from 35 million users […]